This workshop is a must for all business owners and employees!
These days it is fashionable for companies to refer to customer service as "customer retention," but that can lead to backwards thinking. To retain a customer, simply serve them and do it well. If you focus on retention you'll miss what is important, which is the customer and their needs.
It is also cheaper than attracting new customers. According to the Customer Service Institute, 65% of a company's business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.
Losing a customer is even more expensive. According to studies by the Technical Assistance Research Programs Institute, 91% of unhappy customers will never again buy from a company that has displeased them; they will also voice their dissatisfaction to at least seven other people. With today's technology this count be thousands.
Mark Schmitt, Director of the Cochise College SBDC, will provide tips on how to improve your skills and your company's customer service culture as soon as you get back to work.
This class will take place on Thursday, 7/27/17, from 9am-11am in ROOM G106 at the Cochise College Downtown Center.
Cost to attend is $30.00 per person and it does include handouts.
Seating is limited and you MUST register to attend. Deadline to register is 7/25/17.
If you have any questions, concerns, or would like to register, please contact Rachel Norton at 520-515-5478or firstname.lastname@example.org